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Age UK Funeral Plans are provided by Dignity and brought to you by Age UK Enterprises Limited

Privacy Policy

Privacy Policy

The Age UK Funeral Plan is provided by Advance Planning Limited, a subsidiary of Dignity plc, in association with Age UK Enterprises Limited. Advance Planning Limited is a company incorporated in England and a subsidiary of Dignity plc.

In relation to the Age UK Funeral Plan, Advanced Planning Limited will use your information for application processing and Plan administration purposes only.

This policy sets out how Advance Planning Limited use and protect any personal information that you give us when you use this website.

If you have any questions about this policy, or do not agree with it, please contact our customer services department at or on 0800 02 23 243 before using this website.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure you are happy with any changes. This policy is effective from the 1st of February 2012. "We/our/us" refers to Advance Planning Limited (Registered Number 3292336) at our registered office in 4 King Edwards Court, King Edward Square, Sutton Coldfield, West Midlands, B73 6AP.


We use cookies for certain areas of our website. Cookies are files that store information on your hard drive or browser that means that our website can recognise that you have visited our website before. They make it easier for you to maintain your preferences on the website, and by seeing how you use the website, we can tailor the website around your preferences and measure usability of the website.

You can, should you choose, disable the cookies from your browser and delete all cookies currently stored on your computer. On Microsoft Internet Explorer, this can be done by selecting "Tools/Internet Options" and reviewing your privacy settings or selecting "delete cookies". You can find out how to do this for your particular browser by clicking "help" on your browser's menu or by visiting No information obtained from the cookie will be used by us for marketing purposes.

What information do we collect?

In general, you can use this website without giving us any information. However, additional services may be available if we have certain information about you.

We may collect the following information:

  • your name and contact information, including email address, IP address, geographical address, company details and what pages are accessed and when.
  • information regarding your personal or professional interests, demographics, experiences with our products and contact preferences in order to provide you with further correspondence about our products and services.

If you make a purchase from us, your card information is collected by our partner organisation WorldPay plc, but is not held by us. If you supply such information we are legally bound by the Data Protection Act 1998.

What do we do with the information we collect?

We use this information to provide you with a better service, and, in particular, for the following reasons:

  • Process applications/orders submitted by you;
  • To administer your Plan and carry out our obligations arising from any contracts entered into by you and us;
  • Verify your identity;
  • Seek your views or comments on the services we provide;
  • Notify you of changes to our services;
  • Improve our services;

Provide a copy of your record to Age UK who will protect your information in accordance with their own privacy policy at

Direct marketing

Age UK Funeral Plans are provided by us in association with the Age UK Group. The Age UK Group comprises of Age UK and its trading subsidiaries. The Age UK Family includes the Age UK Group and its National Partners (Age Cymru, Age Scotland and Age NI). Age UK also works with over 160 local Age Uks. The Age UK Family would like to provide you with information by post, email, phone and text message, about the vital work they do for older people, their products and services and how you can help support them. When you provide information via this website, you will be given the option to select your choices as to whether or not you wish to receive information from them.

You can change your marketing preferences at any time by contacting Age UK by email: or telephone on 0800 169 87 87.

For further information on how your information is used by the Age UK Group and its National Partners please go to

Who do we share this information with?

We will not transfer, disclose, sell, distribute or lease your personal information to third parties other than the Age UK Family, our subsidiaries, parent company, group companies or purchasers of our business without your permission unless this is necessary for the reasons set out in the "What we do with the information we collect" section or where we are required to do so by law. We may release your personal information to our authorised direct marketing or other agents unless you tell us that you do not wish this to happen.

How to get copies of the information we have collected

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you, please write to our Data Protection Compliance Officer at Advance Planning Limited, 4 King Edwards Court, King Edward Square, Sutton Coldfield, West Midlands, B73 6AP, email or call us on 0800 02 23 243.

If you think any information we have about you is incorrect or incomplete, please write or email us as soon as possible. We will correct or update any information as soon as possible.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


We may link to other websites which are not within our control. Once you have left our website, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy statement applicable to the website in question