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Age UK Funeral Plans are provided by Dignity and brought to you by Age UK Enterprises Limited

Beat rising costs

The average cost of a funeral in the UK has more than doubled since 2004. In 2016 the average price of a funeral was £3,897 and this is predicted to rise to £4,779 by 2021*.

Why are funeral costs rising?

There are many reasons for a funeral to cost more and more each year. Key factors include rising costs for service venues, cremation and burial costs and higher church fees.

The SunLife Cost of Dying report states that the main reasons given by funeral directors for the rise in cremation and burial fees is cuts to local authority budgets. In order to make up for some of the austerity measures placed on them, many local authorities have removed subsidies for burial and increased crematoria fees.

Research shows that one in five families are now unable to meet the full cost of a funeral.**

Freeze your costs today

With a prepaid Age UK Funeral Plan, provided by Dignity you can pay at today’s prices – saving you money in the future. As prices continue to rise year on year, an Age UK Funeral Plan is one of the best ways to beat rising funeral costs. With prices starting from just £2,945 for the Basic Plan, it guarantees the cost of funeral services included in your Plan, no matter how much funeral costs increase in the future.

Save £100^ when you buy before 31 March 2017.

Don’t take the risk

There are other ways to save or pay for funeral costs, however they don’t offer the same guarantees as an Age UK Funeral Plan.


Many people think that their hard-earned savings and any interest it may earn will be enough to cover the cost of a funeral, only to find that they did not keep up with the rise in the cost of funerals.

Purchasing an Age UK Funeral Plan today guarantees to cover the funeral costs outlined in your plan. It also means that the potential savings you make by buying a plan now are free to go to the people that matter – your family and loved ones.

Over 50s life insurance

It’s widely believed that over 50s life insurance policies are guaranteed to cover funeral costs. However, the lump sum that is paid out on death may not cover the cost of a funeral in the future. This means that your loved ones could be left to find the additional money required. Many policies also require you to pay monthly instalments until death.

If you cancel the policy or stop paying you may get nothing back. Depending on how long you live, your contributions may even exceed the cash sum payable on death, meaning you could pay in more than you get out.

Neither method will support your family in organising funeral arrangements. An Age UK Funeral Plan lets you take care of the arrangements in advance, reducing the stress and worry for your loved ones.

You can find out more about the differences here.

*The SunLife Cost of Dying Report 2016

^£100 discount is available on the Ivy, Holly and Rowan Plans, not the Basic Plan. Discount is included above and available from 1 September 2016 to 31 March 2017.

**Richard Dyson, ‘Why the cost of dying is rising so fast’, The Telegraph, [accessed 18th April 2016].