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Age UK Funeral Plans are provided by Dignity and brought to you by Age UK Enterprises Limited

Beat rising funeral costs

The average cost of a funeral in the UK has more than doubled since 2004. In 2016 the average price of a funeral was £3,897 and this is predicted to rise to £4,779 by 2021*.

Why are funeral costs rising?

There are many reasons for a funeral to cost more and more each year. Key factors include rising burial, cremation and service venue costs and higher church fees.

As a result, research shows that one in five families are now unable to meet the full cost of a funeral.**

Freeze your costs today

With a prepaid Age UK Funeral Plan, you can pay at today’s prices – helping to save you money in the future. As prices continue to rise year on year, an Age UK Funeral Plan is one of the best ways to beat rising funeral costs. With prices starting from just £2,895 for the Basic Plan, it guarantees the cost of funeral services included in your plan, no matter how much funeral costs increase in the future.

Alternative options may not be as cost effective

There are other ways to save or pay for funeral costs, however they don’t offer the same guarantees as an Age UK Funeral Plan.


Many people think that their hard-earned savings and any interest it may earn will be enough to cover the cost of a funeral, only to find that they did not keep up with the rise in funeral costs.

Purchasing an Age UK Funeral Plan today guarantees to cover the funeral costs outlined in your plan. It also means that your savings go to the people that matter – your family and loved ones.

Over 50s life insurance

It’s widely believed that over 50s life insurance policies are guaranteed to cover funeral costs. However, the lump sum that is paid out on death may not cover the cost of a funeral in the future. This means that your loved ones could be left to find the additional money required. Many policies also require you to pay monthly instalments until you reach 90 or pass away and if you cancel the policy or stop making payments you may get nothing back. Depending on how long you live, your contributions may even exceed the cash sum payable on death, meaning you could pay in more than you get out.

Neither method will support your family in organising funeral arrangements. An Age UK Funeral Plan lets you take care of the arrangements in advance, reducing the stress and worry for your loved ones.

You can find out more about the differences between savings and investments, life insurance policies and the Age UK Funeral Plans here.

 † Save £136 with Rowan Plan, £125 with Holly Plan, £100 with Ivy and Basic Plans. Savings are based on the difference between the current plan prices: Basic £2,895, Ivy £3,295, Holly £3,650 and Rowan £3,899 and the new prices Basic £2,995, Ivy £3,395, Holly £3,775 and Rowan £4,035 on 1 December 2017.

*The SunLife Cost of Dying Report 2016

**Richard Dyson, ‘Why the cost of dying is rising so fast’, The Telegraph, [accessed 18th April 2016].

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